Rita Ora has joined a star-studded lineup of celebrities in a campaign to commemorate the 75th Anniversary of the Universal Declaration of Human Rights. Through the ‘For Our Family Human’ TikTok films, Rita and other A-listers like Dame Judi Dench, Olivia Colman, and Jude Law are bringing awareness to this important international document that outlines the rights and freedoms of all human beings.
The films, narrated by various high-profile supporters, aim to modernize the original text of the 30 articles of the Universal Declaration of Human Rights. The campaign, hosted on the positive news platform Smiley News, encourages viewers to reconnect with these articles in a contemporary way and re-imagine the kind of world they want to live in.
In addition to raising awareness, the campaign also aims to support Choose Love, a charity focused on providing refugees and displaced people with dignity, hope, respect, and humanity. The collaboration includes the sale of co-branded merchandise like T-shirts, sweatshirts, and tote bags to raise funds for Choose Love.
Choose Love has also partnered with fashion rental platform Hurr to offer a capsule collection of pre-loved celebrity outfits for rent. Celebrities such as Rosie Huntington-Whiteley, Gemma Chan, and Nathalie Emmanuel have donated their clothes, with 100% of the proceeds going to charities supporting refugees around the world.
Overall, this campaign is not only about commemorating an important milestone in human rights history but also about making a tangible difference in the lives of those in need through charitable initiatives and empowering people to be part of positive change in society.
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