With the potential legalization of sports betting in California, FanDuel is ramping up its efforts to enter the lucrative market. The company recently announced a new public affairs plan focused on gaining support for sports betting legislation in the state.
FanDuel’s plan includes hiring a team of public affairs experts to engage with state legislators and stakeholders to advocate for the legalization of sports betting. The company is also planning to launch a comprehensive advertising and marketing campaign to raise awareness and generate public support for the initiative.
California is seen as a key market for sports betting due to its large population and passionate sports fan base. FanDuel is aiming to position itself as a leader in the industry in the state by being proactive in lobbying efforts and building partnerships with local businesses and organizations.
The timing of FanDuel’s public affairs plan is strategic as there is currently momentum building for sports betting legalization in California. With neighboring states already legalizing sports betting, there is growing pressure for California to follow suit in order to stay competitive in the market. FanDuel’s proactive approach to lobbying and advocacy could give them an edge in securing a strong position in the state’s sports betting market.
Overall, FanDuel’s new public affairs plan reflects the company’s commitment to expanding its presence in the rapidly growing sports betting industry. By focusing on California as a key market, FanDuel is positioning itself for success in a potentially lucrative market.
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