Southwest Airlines is planning to cut one-third of its flights to Atlanta next year in an effort to boost profits and stock prices, following pressure from a hedge fund. This move will result in the elimination of over 300 jobs for pilots and flight attendants, although they will have the option to relocate. The airline is looking to optimize its network and maximize revenue opportunities. The decision to scale back in Atlanta has drawn criticism from unions representing employees, who feel betrayed by the airline’s promise to grow in the market. Despite the job cuts, Southwest has announced new routes and flights in other cities, including red-eye flights from Hawaii to Las Vegas and Phoenix. This decision follows a series of moves made earlier this year to address financial challenges, including pulling out of smaller markets and limiting hiring. CEO Robert Jordan has also announced plans to assign passengers to seats and offer premium service on nearly one-third of the airline’s planes. Southwest executives are expected to outline additional changes at an investor meeting in response to investor demands for a shake-up in leadership and a reversal in declining profits.
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