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Placer County in California makes efforts to establish itself as a prominent sports tourism destination


Placer County is embracing sports tourism as the latest slam dunk for the area, with over 5,000 high school players, coaches, and fans participating in a three-day basketball tournament at the Roebbelen Center at @the Grounds in Roseville. More than 160 teams from California and other western states are competing, with NCAA scouts present to identify future stars. The tournament is expected to generate $2 million in local spending, with hotels like Best Western being sold out. Placer County is positioning itself as a sports tourism destination by hosting a variety of sports competitions. This initiative is not only boosting the local economy but also helping to showcase what the area has to offer. The basketball competition will continue throughout the weekend, and admission is $10 per person. As these events continue to grow in popularity, Placer County hopes to attract even more visitors and show off its diverse tourism offerings.

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