Conservative activists have compiled a list of 45 companies, including Amazon and Yum! Brands, which they claim are engaging in illegal diversity, equity, and inclusion (DEI) practices. The activists, led by Stephen Miller and Edward Blum, are pushing the Trump administration to investigate these companies. The Justice Department is preparing a report to deter discriminatory DEI programs and has threatened criminal investigations.
Companies that have faced lawsuits and complaints from these groups are deemed at risk of being targeted by the government. Anti-DEI activist Robby Starbuck has reported evidence of discrimination at over 15 companies and plans to continue doing so. Miller’s group, America First Legal, has filed lawsuits and investigations against companies with alleged discriminatory practices.
Consulting firms like Accenture and Deloitte have already retreated from their diversity goals due to Trump’s executive order. Companies like Coca-Cola and PepsiCo are also preparing to comply. Even though companies are advised not to make dramatic changes in DEI policy, they should be prepared for potential government scrutiny.
An extensive list of companies that are being targeted has been provided, including major corporations like Amazon, Meta Platforms, Nike, and Disney. The Trump administration is likely to go after high-profile companies that have strongly supported DEI initiatives in the past. The key is for companies to carefully assess their DEI policies and communications to avoid falling out of favor with either side of the political spectrum.
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