USC football fans have a lot to talk about after the school’s revamped personnel department was revealed last week. With the hiring of Chad Bowden as the new general manager, power dynamics within the program have shifted. Bowden’s arrival signified a change from the previous structure where everything ran through head coach Lincoln Riley. The new approach aims to address issues with recruitment, NIL deals, and transfer portal activity that have frustrated players, parents, and agents. Bowden’s plans include emphasizing Southern California recruiting and building a strong foundation for the program’s future. USC offensive coordinator Luke Huard’s promotion reflects Riley’s trust in his abilities, while former NFL coach Rob Ryan has excited fans with his energetic presence. However, injuries to key players like Desmond Claude have posed challenges for the team. On the women’s basketball side, a highly-anticipated game against UCLA could be a chance for USC to shine. Additionally, the revamped personnel department will focus on analytics and scouting to improve the team’s performance. With these changes in place, Riley can now solely focus on coaching without having to worry about other aspects of the program. The USC community eagerly awaits to see how these changes will impact the team’s success moving forward.
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