Small Business Saturday, started by American Express in 2010, encourages shoppers to support small businesses during the holiday season. This year, 85% of consumers plan to shop small, representing a multibillion dollar opportunity. Small businesses are vital to the economy and enrich communities, despite lacking clearly defined parameters. Experts suggest ways to support small businesses year-round, such as leaving positive reviews, interacting on social media, and seeking out small businesses on larger e-commerce sites.
Favorite small businesses of 2024 include Aalyn Jordan for leather bags, Tchotchke for unique menorahs, Loeffler Randall for comfortable ballet flats, Lizzie Fortunato for handmade jewelry, Flamingo Estate for personalized olive oil, and Backlot Coffee for unique coffee blends. Experts note that small businesses have worked to adapt to changing circumstances, with a focus on e-commerce and social media to reach customers.
Small businesses faced challenges during the pandemic, prompting a deeper understanding of their importance among shoppers. To support small businesses, experts recommend purchasing products, sharing positive reviews, interacting on social media, and seeking out small businesses on larger e-commerce sites. Small Business Saturday serves as an annual reminder to support small businesses, which are crucial for economic growth and community support.
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