1 out of every 5 U.S. adults rely on social media influencers for news, as stated by Pew study

A recent study by Pew Research Center found that 37% of young adults aged 18 to 29 turn to influencers for news, with influencers with over 100,000 followers on social media being considered news influencers. This trend has become more prominent in recent years, especially during the presidential election. Politicians have also started to embrace social media influencers, with Barack Obama granting interviews to YouTube creators almost a decade ago. During the recent election cycle, both Democratic and Republican conventions opened their doors to social media influencers, with many creators hosting candidate interviews that generated millions of views. Young creators have also been driving political messaging to their audiences, with both Donald Trump and Vice President Kamala Harris appearing on popular podcasts hosted by online personalities. Overall, the rise of news-focused influencers has created new alternatives to traditional news outlets for many people, particularly younger individuals. The impact of influencers in the political sphere continues to grow, highlighting the importance of connecting with younger audiences through social media platforms.

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