Harris’ campaign to intensify its use of negative messaging against Trump

Vice President Kamala Harris’ campaign is planning to increase attacks on former President Donald Trump in the weeks leading up to the November election, in an effort to sway undecided voters towards supporting Harris. The campaign will include new ads and harsher language highlighting Trump’s past actions and rhetoric. While the focus has previously been on defining Harris and explaining her record, the shift towards negative campaigning is seen as a strategy change. The goal is to draw contrasts between Harris and Trump and emphasize what the campaign views as Trump’s major vulnerabilities. The campaign intends to continue laying out Harris’ policy positions while increasing negative messaging as a natural evolution in a presidential campaign. The campaign believes that showing Trump’s instability compared to Harris is the most effective message for persuading target voters. In a recent campaign speech, Harris criticized Trump as an existential threat to America’s labor movement. The new ads will focus on Trump’s record and tie him to the unpopular Project 2025 conservative policy blueprint. Despite concerns about going too negative, campaign co-chair Cedric Richmond believes Harris can focus on her plans while pointing out why she believes Trump is not fit to be president. In response, Trump’s campaign stated that negative news coverage has not affected his polling and criticized the Harris campaign’s strategy as desperate.

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