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Hyatt Completes Acquisition of Standard International, Announces Expansion into Lifestyle and Luxury Markets – TTG Asia


Hyatt Hotels Corporation has announced its acquisition of the lifestyle hotel brand Standard International, in a move that will expand its presence in the lifestyle hotel sector. The deal includes both the Standard and Bunkhouse brands, giving Hyatt a stronger foothold in the luxury and lifestyle hotel markets.

Standard International, known for its unique and design-focused properties, will join Hyatt’s existing lifestyle and luxury groups, adding more diversity and depth to the company’s portfolio. This acquisition aligns with Hyatt’s ongoing strategy to grow its presence in key leisure and urban markets around the world.

Mark Hoplamazian, the President and CEO of Hyatt Hotels Corporation, expressed excitement about the acquisition, stating that the addition of Standard International will enhance Hyatt’s ability to cater to a broader range of travelers and enhance the overall guest experience.

The acquisition also includes upcoming projects and development opportunities, with plans to bring the Standard and Bunkhouse brands to new destinations globally. The deal is expected to close by mid-2022, pending regulatory approvals and customary closing conditions.

Overall, this acquisition represents a significant expansion for Hyatt Hotels Corporation, as it continues to diversify its portfolio and strengthen its position in the lifestyle and luxury hotel sectors. With plans to integrate Standard International into its existing brand portfolio, Hyatt is poised for growth and innovation in the ever-evolving hospitality industry.

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