Israel has escalated its conflict with Hezbollah in Lebanon, resulting in the displacement of thousands and the death of over 600 people. In addition to air raids and land invasion preparations, Israel is also employing psychological tactics to create fear and justify the war.
The plan to ethnically cleanse North Gaza has caused concern, with analysis of the man behind the plan and the support he has garnered from across the Israeli political spectrum. Israel’s use of “Hasbara”, or persuasive explanation, has been a central strategy in justifying its actions, with government spokespeople, PR campaigns, and social media messaging all playing a role in shaping public opinion.
Online Zionist influencers have also been instrumental in promoting Israel’s narrative, but the recent violence in Gaza has made their job more challenging. The work of online hasbarists, including Israeli author and commentator Hen Mazzig, is discussed, as well as the impact of the genocide in Gaza on their efforts.
Overall, the situation in Israel and Lebanon is dire, with escalating violence and displacement. The use of psychological tactics and online influence campaigns by Israel to justify its actions and shape public opinion is also a cause for concern. The international community continues to monitor the situation closely to prevent further escalation and loss of life.
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