The Harris campaign is launching a significant effort to reach Latino voters during National Hispanic Heritage Month. This includes new spending on Spanish-language radio ads and organizing events around boxing matches and baseball games in critical battleground states with large Latino populations like Arizona, Nevada, and Pennsylvania. Vice President Kamala Harris and other surrogates will attend events and speak at conferences to engage with Latino voters. Mobile billboards and outreach events will also be used to promote Harris’ work and appeal to Latino voters.
The campaign plans to devote $3 million to Spanish-language radio ads and engage with influential radio personalities, tailoring content to sports-themed shows. The campaign is particularly focused on reaching undecided Latino voters who may be swayed by Trump’s economic message and combating misinformation within Latino communities. A recent poll showed that Harris is favored by Latinos in Spanish-speaking and bilingual households more than in English-speaking ones, with nearly 60% of respondents supporting her compared to 32% for Trump.
The campaign is also focusing on engaging with Latino voters through digital channels like WhatsApp, where they have launched a channel to reach voters consuming misinformation. Overall, the campaign is working to leverage Hispanic Heritage Month as an opportunity to engage with Latino voters, highlight the stakes of the election, and emphasize the importance of their vote in defeating Trump and his anti-Latino agenda.
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