Hisense, the design-focused global electronics firm, has been recognized as one of the unsung heroes of the Euro 2024 championship. The Chinese company provided giant screens at Germany’s fan parks, creating a unique and immersive viewing experience for football fans.
Throughout the tournament, Hisense’s high-quality screens were used not only for broadcasting matches but also for the Video-Assisted Referee (VAR) system, showcasing the company’s cutting-edge technology and commitment to excellence. By focusing on design, functionality, and connectivity, Hisense was able to deliver a seamless and engaging viewing experience for millions of fans.
The success of Hisense at Euro 2024 has garnered attention, leading to a three-year partnership deal with Real Madrid. The company will be launching a limited edition 100-inch television with unprecedented picture quality and immersive sound, further solidifying their position in the global electronics market.
The fan zones created by Hisense and other partners during Euro 2024 were a hit, attracting a record 5.8 million fans across Germany. As joint hosts of Euro 2028, the United Kingdom and the Republic of Ireland will face the challenge of matching the vibrancy and interactivity of the fan zones from the previous tournament. Hisense’s innovative technology and dedication to enhancing the viewing experience will likely continue to play a key role in future sporting events.
Source
Photo credit www.euronews.com