Ducks choose unconventional path with new TV deal – Daily News

The Anaheim Ducks are breaking new ground in sports broadcasting by choosing to air 65 regular-season games on over-the-air TV instead of traditional cable or satellite services. The partnership with KCOP/Channel 13 and Victory+ offers fans a free streaming option, reflecting a shift in the industry towards direct-to-consumer platforms. The decision follows similar moves by other pro sports teams like the Phoenix Suns and Utah Jazz, as well as the NHL’s Dallas Stars. The Ducks’ goal is to increase market penetration and reach both traditional cable viewers and cord-cutters. The move is seen as a strategic shift towards capturing younger audiences and turning them into fully formed fans. The revenue-sharing agreement with Victory+ allows the Ducks to own their destiny and offers potential for additional revenue streams. The multi-season on-ice rebuild of the Ducks could lead to increased viewership and fan engagement. The deal with Victory+ will also include additional Ducks programming beyond game broadcasts. Overall, the Ducks’ decision to prioritize eyeballs over dollars represents a significant shift in sports broadcasting and reflects a trend towards direct-to-consumer streaming platforms. The team is focused on providing the best experience for fans and maximizing revenue potential in a rapidly evolving media landscape.

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