Walmart is expanding its online marketplace to include pre-owned watches, collectible trading cards, and other categories such as high-end beauty products and collectibles. The retailer is aiming to attract more customers and drive growth by offering a wider range of products through its third-party vendor platform. The move is part of Walmart’s efforts to strengthen its e-commerce business and compete with rivals like eBay and Amazon.com.
The marketplace has been a key driver of growth for Walmart’s e-commerce business, with online sales increasing by 22% in the US during the previous quarter. The company is also seeing a rise in the number of weekly active customers and an increase in demand for quicker deliveries. Walmart is working to reduce costs associated with e-commerce and is focused on achieving profitability.
Marketplaces offer retailers like Walmart the opportunity to expand their assortment and appeal to a broader range of customers. By adding income streams such as advertising and fulfillment services, companies can generate additional revenue. Walmart’s marketplace has experienced significant growth, with sales increasing by more than 30% for four consecutive quarters. The platform now offers a wide range of products, including brands like Cartier and Michael Kors.
As consumers increasingly seek refurbished electronics and sustainable options, Walmart is planning to verify sellers and offer preorders for collectibles. The company is also introducing new offerings for its fulfillment services business, allowing sellers to ship products to customers via Walmart’s distribution centers. Walmart is promoting its marketplace to sellers at a summit in San Francisco, highlighting the opportunities for growth and expansion through the platform.
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