British pop star Charli XCX unintentionally influenced Vice President Kamala Harris’ presidential campaign through her viral album “Brat” and its slime-green aesthetic. Despite not considering herself a political artist, Charli XCX’s music became a cornerstone in Harris’ social media strategy, particularly on platforms such as X and TikTok.
Released earlier this year to critical acclaim, “Brat” inspired viral dances, memes, and a wealth of online content. When President Biden withdrew from the presidential race and voiced his support for his vice president, Charli XCX tweeted, “Kamala IS brat,” sparking further online conversation.
The Harris presidential campaign quickly embraced “Brat,” rebranding its social media account to mimic the album’s cover and creating memes to appeal to younger voters. Charli XCX clarified that her tweet was meant to be positive and lighthearted, rather than an endorsement for Harris, but she has since embraced her role in the political conversation.
The 32-year-old singer emphasized the importance of being on the right side of democracy and women’s rights, stating that she is happy to help prevent democracy from failing forever. Charli XCX’s unintentional influence on Harris’ campaign further highlights the role of celebrities in shaping political narratives.
The singer’s impact adds to the slew of celebrities who have shown support for Harris, including appearances at last week’s Democratic National Convention by notable figures such as Oprah Winfrey, Julia Louis-Dreyfus, and Kerry Washington. Charli XCX’s influence on the political sphere underscores the power of art and music in shaping public discourse and engaging younger audiences in political conversations.
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