Courtney Morgan, the general manager of the Alabama football program, has agreed to a new three-year deal worth roughly $825,000 per year, setting a new standard for college football GMs. The contract, pending approval from Alabama’s board of trustees, comes after USC made a push to hire Morgan for their recruiting operations. Since joining Alabama in January, Morgan has played a key role in recruiting top talent for the Crimson Tide, showcasing his ability to build strong relationships with players. With a background in player personnel at Michigan and Washington, Morgan’s ties to the West Coast have helped Alabama secure commitments from California prospects. The role of GM in college football is growing in importance, especially with the rise of the transfer portal and name, image, and likeness deals. Top GMs are now commanding six-figure salaries, with Morgan’s new deal resetting the market. This trend is evident in the recent contracts signed by GMs at Texas Tech, Clemson, and Ohio State. The move to prioritize and invest in the GM position reflects the evolving landscape of college football recruiting and player management. Alabama’s commitment to retaining Morgan highlights the value placed on his contributions to the program’s success.
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Sources: Alabama reaches market-setting deal with GM Courtney Morgan following USC negotiations
