Blake Lively has faced criticism from some survivors of domestic violence for the marketing of the film “It Ends with Us,” in which she stars. Despite the film’s clear focus on domestic violence, Lively has been accused of promoting the film as a lighthearted romantic comedy rather than addressing the darker subject matter. Some survivors feel disappointed and disrespected by the promotion, with some even vowing not to see the movie in theaters.
On the other hand, co-star Justin Baldoni has been praised for raising awareness about domestic violence and sharing resources. The contrast in their promotion styles has been noted, with many survivors appreciating Baldoni’s dedication to the issue.
Critics have also pointed out Lively’s focus on her hair care brand and other projects during the promotional tour, instead of highlighting the important themes of the film. Some survivors have expressed feelings of disappointment and frustration with the overall marketing campaign, feeling that it detracts from the seriousness of the issue of domestic violence.
While the film has been successful at the box office, rumors of behind-the-scenes drama and criticism of the marketing tactics have persisted. Some survivors have highlighted the need for better representation of the complexities of leaving an abusive relationship in films, as well as the importance of providing resources for viewers who may be seeking help.
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