Disney superfans from around the world gathered in Anaheim, California for the biennial fan conference, D23. While tens of thousands attended, one demographic not well represented was generation Z, those aged 12-27. This raised questions about whether gen Z is less excited about Disney than older generations.
The event featured panels celebrating classic Disney films like Toy Story, Wolverine, and the Muppets, drawing in many millennial fans. Lines were shorter for panels on newer content like Percy Jackson and the Olympians, indicating less interest from younger attendees.
Factors contributing to gen Z’s disinterest may include the high cost of Disney events, theme parks, and other experiences. The company is making efforts to appeal to gen Z through platforms like TikTok and partnerships with Epic Games, but it’s unclear how successful these efforts will be.
While some gen Z fans expressed frustration with Disney’s focus on sequels, others found newer content like Inside Out 2 more relatable. The long-term impact of gen Z’s engagement with Disney remains uncertain, with some suggesting that as they become parents, they may rekindle their interest in the brand.
Ultimately, Disney is closely monitoring gen Z’s media consumption habits and adjusting its strategies accordingly to ensure continued relevance among younger audiences. The company’s ability to innovate and adapt to changing preferences will be key in maintaining its appeal across generations.
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