Nelson Cheney, known as “@craving_capsaicin” on TikTok, has gained a following of 1.1 million people by consuming extremely spicy foods. He enjoys the adrenaline rush and sense of accomplishment that comes with eating these foods that activate his brain’s endorphins and dopamine. Scientists believe that people are drawn to extreme foods because of the perceived danger, which stimulates a fight-or-flight response and makes them feel good after overcoming the challenge.
Both spicy and sour foods generate painful responses in the body, activating different nerves. Spicy foods like chili peppers contain capsaicin that activates touch nerves, while sour foods trigger a pain reaction due to their acidity. Despite the initial pain, the brain can override these signals, contributing to the pleasure felt from overcoming the challenge.
Filming these food challenges for social media can trigger a dopamine release, reinforcing the behavior through likes and follows. Cheney enjoys the community he has built online through his passion for growing and eating peppers. However, extreme food challenges have faced backlash due to several deadly incidents, emphasizing the importance of moderation and consultation with a doctor before participating, especially for individuals with underlying medical conditions.
Parents should pay attention to social media challenges, as children and teens are particularly susceptible. It is essential to have open conversations about the risks and benefits of extreme food challenges to ensure safety and well-being.
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