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Will Tubi be able to replicate its success in the US as it debuts in the UK?


Tubi, a free, ad-funded streaming service owned by Rupert Murdoch’s Fox Corporation, has launched in the UK with hopes of replicating its success in the US, where it has nearly 80 million monthly users. Offering a catalogue of 20,000 films and TV episodes, Tubi aims to appeal to audiences underserved by existing platforms in the UK market.

Anjali Sud, CEO of Tubi, believes that the platform’s eclectic mix of content, including Bollywood titles, arthouse films, and original productions like the reality series House of Heat, will attract a diverse audience in the UK. Despite the crowded streaming market dominated by paid services like Netflix, Disney+, ITVX, and Amazon Prime, Tubi is confident that its content will find a foothold with specific demographics.

While some industry experts are skeptical of Tubi’s ability to compete with established players like ITVX and the BBC iPlayer, Tubi remains optimistic about its potential in the UK market. With a focus on understanding what UK audiences want before commissioning content, Tubi aims to provide a unique viewing experience that caters to the preferences of British viewers.

As the streaming landscape continues to evolve, Tubi’s entry into the UK market signifies the growing popularity of ad-funded services and the need for diverse content offerings. Despite facing stiff competition, Tubi believes that its catalogue will resonate with audiences looking for a mix of older films, niche genres, and light entertainment options.

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Photo credit www.theguardian.com

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